Creativity requires the courage to let go of certainties. September 28, 2007
Today is a big day in our house. It’s Aaron’s last day as a full-time employee of someone else. Starting tomorrow, Aaron works for Aaron.
He’s always talked about doing his own thing someday. What that thing would be has changed as his career has progressed. If you had told us five years ago that he would be starting a company like this, we would have had no idea what you were talking about.
The company is called Early Morning Music. It has two parts: management and online marketing. Online marketing is what he’s been doing for Word and Gotee for the last few years. I would tell you what it entails but I don’t really understand it all. He’ll be doing the same type of work he’s been doing, just on a consultant basis instead of as an employee. This is exciting for a few reasons, but the main one is this: he gets to pick the projects he works on. He doesn’t have to market lame bands because they’re on his label. He doesn’t have to try to push mediocre stuff for placement. These are very good things. His clients are mainly indie labels and artists, and he’ll still do some work for Gotee as well.
The management part is all about one band. Remedy Drive. Aaron met them a few years ago when they won a battle of the bands he judged in Omaha. They stayed in touch and he has helped them out on a variety of things, from industry questions to connecting them with a producer to helping them sign to Word. Now he’s going to manage them, and I could not be more excited. They are great guys, really hardworking, and already very successful as an indie. I feel good about what is to come for them.
So. After today, Aaron works from home. This should be very interesting. It’s scary for a lot of reasons, but I could not be more proud of him. The timing is right. The opportunity is there. It’s definitely a risk, but it’s a calculated one. I have full confidence in him. I can’t wait to see what happens.