A while back I ranted on some billboards that I’ve seen around town. I’d like to continue my venting on another series of boards that have sprung up like weeds in this fair city of mine.
A local hospital system has recently started a new ad campaign. And by “local hospital system” I mean the ONLY hospital system in the county. So when you get right down to it, advertising for this hospital is pretty unnecessary in my opinion. I mean, where else are you going to go?
Anyway, the content of the ad annoys the living crap out of me. Their whole campaign is posting “testimonies” by people who supposedly have gone to the hosptial…except they’re all things like: “I got great service! -Harry Jones, waiter.” or “They nailed it! - Frank McStupid, hardware store manager”. The rest are too painful to write. But I can say the ads almost make me want to risk my life at another hospital.
Almost.
I guess the thing is that they’re so completely cheesy that they’re meaningless. I mean fake quotes from fake people…come on! Who is their target audience? The illiterate??
Some people just don’t get advertising.
We need to have Jeff and the Tech football team explain this to us.
Geof F. Morris
June 30th, 2004
heh. I bet Jeff was the only one who took notes.
brian
June 30th, 2004
Superb writing! This post had me on the edge of my seat! A must-read!
Roger
June 30th, 2004
“My gall bladder feels young again!”
the Sage
July 1st, 2004
Carolina General Hosp.(R) 10 min. Cellulite drain, while you wait!
Roger
July 1st, 2004