Three entries in three days? What’s gotten into me?
I was driving around town today, running errands. I flipped through the radio stations, and I (very) accidentally landed on the Christian station. I stopped because there was some pop-punk song playing, and, being the sucker for a catchly melody that I am, I usually like those. I rolled my eyes and turned up my nose pretty quickly.
The singer was saying something about how if he had known that there was just one prayer to pray, and that was all he had to do, he wouldn’t waste his life doing so many other things, or something like that. The focus of the song was that there was just this one prayer to pray, and that’s what does it for us. The song was very much attempting to convince all of its listeners that the prayer was the end point, the prayer is the thing that “does it” for us. (At least it sounded like that from where I was sitting.)
I couldn’t help but be struck at how…wrong I thought the song was, and the more I thought about it, the more I thought that it’s not just a problem of semantics.
I feel like I’ve done this more than once. I feel like I’ve talked about the way that I’m convinced that faith is a journey. I’m convinced that salvation is only the beginning, and it cannot be the end. I feel that we cannot paint it as the end, or even think about it as the end. We are not destined for some utilitarian pursuity of conversions and names checked off lists. We must be bound to a style of being and doing that rests much more on the quality of lives that we lead. Only lives of the utmost quality will have the ability to actually change lives in any sort of quantity. It’s not about just saying a prayer, I’ve ranted a million times before. Saying that prayer starts us on a journey. That journey is the most difficult kind. It starts us on a journey where we will have to choose inconvenience over convenience. We will have to tackle tough questions instead of settling for easy answers. We will have to leave behind comfort for the sake of hardship. We will have to sacrifice retaliation for the sake of peace. We have to choose justice over exploitation. We will have to realign ourselves to a completely new set of values, a set of values that could call into question all of the things that we hold most dear.
Because of all of that, I think there is something that Christians must begin to do. We must re-brand our faith. (If you’re not familiar with the idea of branding, check it out.)
Some churches and groups of believers are already starting to do this. They are using different words to refer to themselves, words like “Christ-followers” are often used in attempt to remove the baggage that comes so deeply embedded in words like “Christian.” Some churches are using new symbols, new names. They are changing their architecture, their meeting places, their worship styles. All of this has the effect of shaping the Christian brand. It influences the way people are seen, and it changes their perceptions about what Christians are. This re-branding is important. Christ is in no need of a PR campaign, however, we would do well to make sure we are doing as little as possible to destroy the value of that name.
The re-branding effort is much needed. For too long, the Christian brand has been one of easy rewards, of easy salvation, of easy change. We are reaping the consequences of that. Since we have made faith so easy to obtain, we have robbed it of all its value. We have robbed it of any cost, so it has become nothing worth keeping. We’re like children with a pile of Christmas gifts. We are clueless as to their value, so we just throw them all aside. The re-branding of Christianity must make it clear that our faith costs something. There was a great price to make our redemption viable, and there is a great cost if we are to be redeemed. A decision to start along a journey of faith is not one that is easy. It is a decision that realizes there will be great cost. The cost should never be under-emphasized. That following Christ will pick us up and set us in the opposite direction of the culture around us should never be underestimated. No person should ever be told of the great rewards that Christ offers without of the great cost of seeking those rewards. No person should know that redemption is waiting if they do not first know that the cost of that redemption may mean that their old way of living will be torn from limb to limb in a deconstruction that cannot be free of pain. Something amazing is waiting for us, but that cannot be obtained but by a systematic destruction of what we hold most dear. No person should ever be promised the reward without being made aware of the distinct possibility for pain.
That will not win us many fans. While it may do nothing to increase the sustainability and viability of the brand, it will do everything to increase the integrity of the brand. While the integrity is in jeopardy (and it most certainly is in jeopardy), the sustainability and viability find themselves in the crosshairs as well. A renewed focus on restoring the integrity of Christianity most likely means that, by marketing standards, things must get worse before they get better. The brand will be whittled down to something that appears anemic and weak. However, it is becoming something that has more potential and power to change the world than any expansive, watered-down brand could ever have.
No matter how we speak, and no matter how we market ourselves to the world, there is one thing that is undeniably true. There is no better testament to the brand of Christianity than the way we live our lives. Nothing will speak more loudly than how we are living in the world every day. Nothing will show more clearly what this thing we have dedicated our lives to is about than how we are transforming Christ’s words into reality every single day. Our lives are the only sufficient way to re-brand Christianity. We will never change a world religion from the top down. Our only hope is start and the bottom, and pray that our lives filter their way out and up, until we are so loud that the ugly voices that have been screaming the loudest cannot help but listen to the things we are saying. And more than that, we must have the perseverance to continue when it seems that we are going neither outward nor upward, and when we know that our volume is still not yet sufficient to be heard in the halls of power. We must be committed to this as much was when it’s hard as when it’s easy, and we must acknowledge that it is often hard.
However, we must never tire of the joy that we find in doing things the hard way.